According to the ASA report, the complainants “questioned whether the ad was likely to create serious or widespread offense.” Others claimed the ad was “carelessly put” at six different locations throughout London where children may view it.

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The report went on to say: Demi Lovato

“We considered that the image of Ms Lovato bound up in a bondage-style outfit while lying on a crucifix-shaped mattress, in a position with her legs bound to one side reminiscent of Christ on the cross, together with the reference to ‘holy fvck,’ which in that context was likely to be viewed as linking sexuality to the sacred symbol of the crucifix and the crucifixion, was likely to cause serious offense to Christians.”

This is the Demi Lovato poster banned in the UK by the Advertising Standards Authority pic.twitter.com/7pmBJu3g5u

— NeilMackay (@NeilMackay) January 11, 2023

According to CNN, the UK’s non-broadcast advertising rule states. Though that ads must be developed with a “feeling of responsibility”. And should not contain anything that could cause serious or widespread offense.

A poster promoting Demi Lovato’s album has caused controversy for linking bondage sex to the crucifix.

Commentator Alice Grant says the “demonic” poster should be banned.

Julia: “Just because you’re offended by something, you don’t have the right to take it down.”@JuliaHB1 pic.twitter.com/oVjuAolbzg

— TalkTV (@TalkTV) January 11, 2023

Demi Lovato’s Album

Holy F*ck