Salt Lake City writer Heather Armstrong became known as Dooce after misspelling “dude” in online talks with coworkers. In 2002, her colleagues found her blogging about them on her blog. In 2004, she started placing ads on her blog about parenting challenges.

Heather Armstrong’s Biography, Wiki and Quick Facts

Forbes named her one of “The Most Influential Women In Media” in 2009 after she made over $100,000 through Dooce banner ads. Heather Armstrong appeared on Oprah. She dated Pete Ashdown after divorcing Jon Armstrong.

In the mid-2010s, social media began to erode her readership. Armstrong stopped blogging due to despair after her divorce and online criticism. After a 2017 experimental treatment worked, she started blogging and became an influencer. She criticized influencer marketing despite making money from it. Armstrong committed suicide on May 9, 2023, after relapsing into alcoholism.

How much was the Heather Armstrong’s Net Worth and Wealth?

“Dooce” blogger Heather Armstrong became famous. Her smart and amusing writing style made her blog one of the most popular in early blogging. Heather earned $3 million as a blogger, author, consultant, and columnist before her death. Sponsorships, advertising, and merchandising made her site profitable. She also wrote books and made a good living. By 2009, she had 8.5 million monthly readers and made over $100,000 from Dooce banner ads.

Heather loved luxury automobiles and trendy clothes. She and her two children resided in a lovely Salt Lake City home. Speaking and media appearances followed her blogging popularity.

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When was Heather Armstrong’s Birthdate? Age, Nationality, Ethnicity, Religion and Education

Heather Armstrong, born Heather Brooke Hamilton on July 19, 1975, in Memphis, Tennessee, was raised. American-White Heather was American. Mike and Linda Hamilton-Oar divorced, and Linda remarried Rob Oar. Heather turned 47 in 2023, her last birthday. Heather was raised LDS in Memphis, Tennessee.

Armstrong studied English at Brigham Young University (BYU) in Provo, Utah. She experienced religion doubts and depression at the Mormon university. She moved to Los Angeles after graduating from church in 1997. In the dot-com boom, she became a startup web developer.

Heather Armstrong’s career?

• In 2002, Heather Armstrong claimed to have been fired from her job as a web designer and graphic artist for publishing humorous descriptions of her dot-com startup experiences on her personal blog, dooce.com. This sparked a privacy dispute. “Dooced” became a phrase for being fired for writing on one’s own website. After having her first kid, Armstrong became one of the first “mommybloggers” by blogging about parenting.

• After having her first kid, Heather, who became famous after getting dismissed from her work in 2002 for publishing humorous descriptions of her experiences at a dot-com startup on her personal blog, dooce.com, became one of the first mommy bloggers. She wrote extensively about depression, pregnancies, parenthood, and the LDS Church. When she started taking text ads in 2004 and graphic ads in 2005, dooce.com became controversial. By 2009, Dooce’s 8.5 million monthly readers’ ads earned the Armstrongs $40,000 per month, her main source of revenue. Armstrong’s website now lets registered people post questions and answers. Dooce’s success attracted Get Off My Internets and the subreddit blogsnark, which mocked lifestyle bloggers.
• Armstrong replied to the criticism by displaying hate mail from viewers of those sites on a page named “Monetizing the Hate,” which she later removed. Jon, her husband, quipped in 2011 that hate site traffic was better for the family business than the birth of their second kid two years earlier. Dooce paid the Armstrongs, an assistant, and two full-time babysitters. Despite the controversy, The Weblog Awards nominated and awarded Dooce.com, including a lifetime achievement award for Armstrong in 2008.

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• She signed a two-book deal with Kensington Books in 2005, including a memoir of early parenthood. Kensington sued Armstrong to enforce the unwritten contract in May 2006 when negotiations failed. Armstrong found a new publisher after the October 2006 settlement. In 2008, Kensington published Armstrong’s “Things I Learned About My Dad: In Therapy” essay collection. Armstrong’s 2009 New York Times bestseller “It Sucked and Then I Cried: How I Had a Baby, a Breakdown, and a Much Needed Margarita” was her second book. 2019’s “The Valedictorian of Being Dead” was her latest book.
• Heather was an Alpha Mother media network music columnist and consultant. Her ex-husband and she ran Armstrong Media, LLC, a web design, advertising, and content-generation company. Since 2015, Jon Armstrong controls the company alone. Armstrong also appeared on Momversation. She partnered with HGTV’s online and on-air production teams in 2009 to create unique convergence programming for the network. Armstrong wrote weekly for the network’s Design Happens blog from February 2010 to September 2010.
• Heather Armstrong stopped blogging in 2015 to focus on speaking and consulting. She first managed her travels and freelance marketing work, but being a single parent gradually overwhelmed her. In 2017, she felt like a “heap of nothingness” and wanted to die. Armstrong joined a University of Utah Neuropsychiatric Institute clinical trial for therapy. She was placed in a 15-minute induced coma for ten sessions to simulate brain death. She wrote The Valedictorian of Being Dead on her experiences after therapy and resumed blogging.

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• Heather Armstrong returned to a transformed internet after a 2015 hiatus. Armstrong wrote sponsored material and maintained her blog and Instagram account, earning money from Stitch Fix and Amazon affiliate marketing as lifestyle bloggers became influencers. Her 10-year-old site Dooce still had half a million monthly followers. Armstrong never posted photos or tales about her children without their consent. She wrote on mental health, including her own experiences, as well as parenting and family. Armstrong promoted depression awareness, especially in Utah, where teen suicide rates are high. She plans a mental health NGO.

Who was Heather Armstrong’s husband?

After her divorce from Jon Armstrong, Heather Armstrong dated Utah Democratic Senate candidate Pete Ashdown, a digital entrepreneur. Heather and Ashdown were former Mormons. He lived with her and her two kids. Heather died, leaving Pete and her two children.

Heather’s children, Leta Elise and Marlo Iris, are from her marriage to web designer Jon Armstrong. They separated in 2012 and divorced in 2013. Since Heather had never addressed any marital troubles in her blog and had even written positively about her husband’s support amid her struggles with their children and depression, their separation surprised many.

However, Heather later said that they had been in counseling for years and Jon was “controlling and punishing” her to move over blog criticism. Jon relocated to New York City with a new girlfriend and spent the summer with the Armstrong children after their divorce. As blogs lost readers to social media, their split was announced.

How did Heather Armstrong die?

Dooce blogger Heather Armstrong died at 47 after relapsing into alcoholism. Armstrong’s partner Pete Ashdown found her in their Utah home on May 9, 2023. Armstrong was renowned as the “queen of mommy blogging” and wrote about her relationships, difficulties, and motherhood. Vox reported over eight million monthly views to her blog.

Forbes named Armstrong one of the most influential women in media in 2009 for her honest, humorous writing. Dooce’s readership declined as social media gained prominence. Armstrong stopped writing after her divorce and online criticism. After a successful experimental therapy, she continued posting online to a smaller audience and earned money as an influencer while criticizing the practice.

Body Measurements of Heather Armstrong

Heather Armstrong was a slim, round-faced beauty. Her straight, golden hair was bunned near-shaven. Her lovely blue eyes contrasted with her light skin and regular skin type. Heather’s makeup was natural-looking. She was 5’6″ and 60 kg. Bra size 32B.

Heather’s candidness about her despair helped normalize mental health issues. She wrote multiple books and talked about mental health on many talk shows.

Heather Armstrong Facts.

• Heather was raised in Memphis and Huntsville by Mormon parents.
• Armstrong graduated from BYU in 1997.
• She blogged about parenthood, mental health, and personal experiences since 2001.
• Time called Dooce one of the 25 finest blogs of 2009.
• Her blog formerly had over 8.5 million monthly visits.
• 2017’s experimental depression treatment worked.

Frequently Asked Questions About Heather Armstrong.