Coca-Cola’s campaign featuring Santa Claus was so successful that people started to associate festival cheer and joy with drinking Coca-Cola. This was the first time an influencer was used to promote a brand. The trend has become so popular in recent times that we’ve all benefitted–or seen the impact of—influencer marketing.
23% of brands spend 40% or more of their marketing budget on influencer marketing efforts. As platforms like Instagram and TikTok become more popular, more businesses are flocking to this advertising space. But don’t run to hire an influencer, take time to choose the right one to represent your brand. Here’s how to go about it.
Choose an Influencer Who Understands Your Audience
The influencer you hire to work with your brand will determine the success or failure of your marketing campaign. Choose an influencer who will reach your target audience and bring authenticity and credibility to your brand.
Analyzing an influencer’s content will help you determine if they are a good fit. Check out their niche and reach and pick one whose followers match your target audience. Influencers have the ability to reach very specific audiences, so use that to your advantage.
Check Followers and Engagement Rates
The engagement rate measures how frequently an influencer’s followers engage with their content through comments, shares, views, and likes. Go through audience insights in posts and check the influencer’s engagement rate. A 5% engagement rate is generally considered good.
Recent research has shown that 77% of marketers prefer micro-influencers. They have the highest post engagement rates across all social platforms. Micro influencers are way more popular than Macro and Mega influencers and most marketers prefer to work with them. They have a niche audience and a loyal following and know how to convince and convert audiences.
Have a Big Enough Budget
To understand influencer marketing rates, do a little research first. Talk to different influencers that align with your brand and campaign. If they are hard to reach, check the contact details of their management companies in their bios.
Be highly professional if you want to get a response. Contact the influencer via email or direct message and provide information about your business, the marketing campaign, what you want to achieve, and your budget. they will respond if they are interested.
Micro-influencers (with 15k-75k followers) connect with 46% of audiences and are the most popular. They charge $2000 – $8,000 per post. If you don’t have the money, consider getting a title loan against the equity in your vehicle. Simply search for “title loan near me” to access the best lenders in your locality. Title loan lenders don’t run credit checks, and you get the money you need right away.
Choose the Right platform
You can connect with your target audience on Facebook, Instagram, Youtube, and other platforms. Facebook and YouTube are the most popular platforms, so spend most of your marketing dollars there. Depending on your marketing goals, use different media to maximize brand visibility.
You might have to work with a different influencer on each platform. Go through their content to see the posts that did well. If most of their posts perform well, use them for your campaign.
